July 18, 2017 | Authenticity enhancements and syndication upgrades

Authenticity Enhancements

As part of our commitment to honest, authentic review content, beginning October 1, 2017, Bazaarvoice will pause publishing new content for clients with an authenticity score below 90.

This change will primarily impact clients that are using the Bazaarvoice API and not passing the required authenticity data on the submission form. This change will not impact clients using the Bazaarvoice hosted submission form, which automatically performs these actions.

Bazaarvoice will individually inform impacted clients and provide instructions to correct the issue.

Why is Bazaarvoice doing this?

Our goal is to protect you and your consumers by ensuring that the Bazaarvoice Network continues to display consumer-generated content (CGC) that is free from spam and fraud. While this activity is rare, when it does happen, there can be many spammy or fraudulent reviews. Bazaarvoice can better identify and filter these with the authenticity code in place. Without it, you are at risk for:

  • Losing your consumers’ trust due to spam or fake reviews
  • Spam or fake, positive reviews that drive up the average rating for a product. These could be from suppliers or employees, hoping to increase sales. Either way, they hurt consumers’ confidence in reviews and other CGC.
  • Spam or fake, negative reviews, dragging down the average rating for products. These could be from competitors or competitors to your suppliers, hoping to hurt sales.

How is the authenticity score calculated?

The authenticity score is based on the percentage of submitted CGC that includes the Bazaarvoice authenticity data. For example, if you receive 100 reviews each day, and only 25% of those reviews include the authenticity data, your authenticity score would be 25.

How do I know if I need to make a change?

If you need to make changes, Bazaarvoice will contact you. We will contact both the primary business and technical contacts via email and, if necessary, by phone. You will need to make changes only if you are using one of the Bazaarvoice APIs for submission and are not sending the required authenticity data. If you are using the Bazaarvoice hosted submission form, you do not need to make any changes because we take care of it for you. If you are still worried and want to make sure, please contact Bazaarvoice Support via chat or a Spark ticket and we can confirm whether or not you need to make changes.

What changes might I need to make?

Most clients will not need to make any changes. If you do need to make changes, you must ensure that you are passing Bazaarvoice the authenticity data on all of your submission forms, including web, mobile web, iOS native app, and Android native app. You can choose from two approaches:

  • Use the Bazaarvoice hosted submission forms. This would require adding Bazaarvoice Javascript code into DIVs on your submission page. An added benefit of this approach is that you will be able to automatically take advantage of innovations Bazaarvoice makes for content collection.
  • Add the authenticity code to your submission form. Bazaarvoice can supply you a code package to do this. It will automatically collect the device fingerprint. Additionally, you will need to provide the reviewer’s IP address.

Clients making these changes typically spend 2 to 8 hours for integration and testing, for each environment (including web, mobile web, iOS app, or Android app).

Syndication Upgrades

Later this summer (between July 15 and August 31), Bazaarvoice will roll out a series of enhancements to our syndication platform, increasing the volume of content sent from brands to retailers within the Bazaarvoice Network. Bazaarvoice will automatically update your configuration so that you can take advantage of these improvements.

These enhancements include:

  • Expanding international syndication
  • Syndicating comments on Ratings and Reviews
  • Syndicating Questions and Answers

Expanded international syndication

Bazaarvoice already syndicates content across countries. To increase content coverage and depth, and help you get more value from the Bazaarvoice Network, we will upgrade our syndication platform to make international syndication between brands and retailers easier.

Information for retailers

You do not need to make any changes as part of this upgrade. After upgrade, you will receive product reviews written by shoppers in other countries. You will recieve content only for languages you already display on your site. For example, retailers in France will receive French language reviews from Belgium or Switzerland. US retailers will receive English language reviews from Canada and Australia.

Information for brands

You do not need to make any changes as part of this upgrade. After upgrade, your reviews will start to syndicate to additional retailers in other countries. Reviews will be syndicated only if the retailer already displays reviews written in that language. For example, German language reviews collected in Germany will syndicate to retailers in Austria and Switzerland that display German language reviews.

FAQ about expanded international syndication

Do I need to be concerned that these products will not be the same? For example, products marketed under the same name may have different formulations or components.

You do not. Bazaarvoice uses GTINs like UPC, EAN, and ISBN, as well as other data signals, to distinguish between products.

Will my shopper want to read content from reviewers in different countries?

Today’s shoppers are used to seeing content from people around the world. Reviews on travel sites such as Marriott, Starwood, TripAdvisor, and Airbnb have helped make this a normal experience for shoppers.

What about moderation?

There are no changes to moderation. All of the content will be moderated, just as before.

What if I don’t want to receive content from other countries (for retailers) or send content to other countries (for brands)?

If you want to opt out of receiving content from, or sending content to, specific countries, Bazaarvoice Support can help you make those adjustments. Contact Support via chat or Spark to make this change.

Syndicating comments on reviews

Comments on reviews are an important part of the consumer generated content (CGC) ecosystem. From customer service feedback to insights from other consumers, comments enable consumers to expand on the feedback in a review, helping the consumer decision-making process.

Until now, comments posted on a brand or manufacturer website did not always syndicate to retail partners. Bazaarvoice will begin syndicating comments so that they can be displayed alongside the reviews. This change will ensure that all content associated with a review at the original publishing location is also available at syndication destinations throughout the Bazaarvoice Network.

Information for retailers

Bazaarvoice will automatically update your hosted display to enable the display of comments. Previously, comment display was treated as an optional feature; it will now be required. You can optionally choose whether or not you want to collect your own comments. Retailers using Conversations will be able to make styling modifications by using the configuration hub. Retailers using our legacy platform will need to work with Bazaarvoice to define styling. Retailers managing their own displays will need to make updates to display comments.

Syndicating Questions and Answers

Questions and Answers (Q&A) syndication represents a great source of content coverage and depth. With this summer’s syndication updates, Q&A collected at brands and manufacturers can now freely travel on the network and appear to consumers everywhere they shop.

All Bazaarvoice customers subscribing to the Q&A service who receive syndicated Ratings and Reviews content will be upgraded to receive syndicated Q&A content automatically. Their syndication relationships will be automatically configured to handle Q&A content in a manner similar to their Ratings and Reviews content.

Retailers: FAQ for Q&A syndication

What will retailers need to do to deploy this feature?

If you already have Q&A on your website and participate in review syndication, you won’t have to do anything. Bazaarvoice will upgrade you automatically. If you do not participate in syndication, open a support case to opt in to start receiving syndication. If you don’t have Q&A, contact your account team team to add this to your services.

What types of questions will be syndicated?

Bazaarvoice will syndicate answered questions only. We will not syndicate unanswered questions.

Which brands will syndicate Q&A content?

Brands using Bazaarvoice Q&A that are participating in review syndication will syndicate content. Bazaarvoice will replicate their approach to review syndication. Syndication matching will depend on the quality of your product feed and the brand’s product feed.

How will Q&A content be moderated?

As with review content, all Q&A content will be moderated by Bazaarvoice to meet our Network guidelines, thus ensuring it is appropriate for all retailers’ sites.
Brands: FAQ for Q&A Syndication
What will brands need to do to deploy this feature?

If you already have Q&A on your website and participate in review syndication, you won’t have to do anything. Bazaarvoice will upgrade you automatically. If you do not participate in syndication or don’t have Q&A, contact your account team team to add this to your services.

What types of questions will be syndicated?

Bazaarvoice will syndicate answered questions only. We will not syndicate a question until the question has been answered and the 7-10 day SEO delay has occurred.

To which retailers can you syndicate Q&A content?

Brands can syndicate Q&A content to all retailers using Bazaarvoice Q&A that are participating in syndication. Bazaarvoice will replicate retailers’ approaches to review syndication. Syndication matching will depend on the quality of your product feed and the brand’s product feed.

How will Q&A content be moderated?

As with review content, all Q&A content will be moderated by Bazaarvoice to meet our Network guidelines, thus ensuring it is appropriate for all retailers’ sites.