Promotional disclosure for syndicated content

Am I affected by this feature?

If you send or receive syndicated review content collected as part of a promotion, you will be affected by this feature.

All changes will occur automatically and require no action on your part.

What is it?

Over the next several weeks, Bazaarvoice will roll out changes to our content system designed to disclose syndicated review content collected through promotional means, such as sweepstakes, sampling, coupons, and other incentives. These changes are in accordance with the Bazaarvoice Authenticity Policy, to provide transparency to consumers.

Changes will affect content that meets the following criteria:

  • Content is syndicated through the network. (Native content is unaffected.)
  • The syndication source has tagged the content as originating from a promotion.

The incentivized badge will no longer appear on reviews that meet the above criteria. Instead, the following text will be appended to each review: “[This review was collected as part of a promotion.]”

For example:

Before

Incentivized_reviews_before

After

Incentivized_reviews_after

Want to know more?

  • Watch this short video (in English) to learn more about Promotional Disclosure for Syndicated Content.
  • Refer to the Conversations Knowledge Base for more information about the ways Bazaarvoice identifies incentivized reviews.

If you have other questions or concerns, contact Bazaarvoice Client Care through the Spark portal or check with your Client Success Director.