Bazaarvoice will end support for microsites on August 15, 2016.
What are microsites?
A microsite is a webpage that Bazaarvoice hosts and maps to a subdomain on your site, such as
reviews.endurancecycles.com. Bazaarvoice introduced microsites in 2007 as an SEO solution.
Why are microsites going away?
Current SEO best practices recommend indexing content at the top-level domain rather than at a subdomain. Bazaarvoice offers a server-side solution for indexing content at the top-level domain by using the BVSEO software development kit (SDK).
Microsites complicate the consumer experience, introducing extra clicks as consumers navigate back to your site to purchase products. Disabling microsites improves the experience of your customers, does not affect your SEO performance, and allows Bazaarvoice to devote more engineering resources to create new value for you and our other clients.
What do I need to do?
Nothing! Bazaarvoice will automatically redirect traffic from microsites to the appropriate product page on your site. Consumers will still be able to search for and find your products as they always have.
I still have questions.
If you have further questions regarding the transition away from microsites, contact firstname.lastname@example.org.