Post-interaction emails (PIE) invite your customers to leave a review for a product they have purchased, a service they have received, or any other type of interaction on your website, over the phone, or in your brick-and-mortar stores.
PIE is not only the most important best practice to drive volume, it also adds significant product coverage, content freshness, and SEO value. Clients who use Bazaarvoice’s PIE program typically see more than 80% of their ratings and reviews volume generated through PIE.
Bazaarvoice can collect data for PIE in two ways:
Sending PIE based on feeds
If maintenance-free PIE is not implemented, Bazaarvoice will accept an XML feed with transactions in order to send out PIEs. For more information, see the Sending PIE based on feeds section.