You can use Advertising to place highly targeted ads on your website or mobile application.

To place ads on your retail website using Advertising, complete these two basic steps:

  1. Consult with Bazaarvoice about the scope and content of your ads and your site. You and your account representative will determine size, media type, special behavior, and other aspects of the ads. Bazaarvoice then creates custom ad markup using DoubleClick for Publishers (DFP) based on your specifications.

    Specifying site scope describes the ad information that will be determined as you work with Bazaarvoice.

  2. Implement your custom ad markup in your site. The custom markup includes some content that you dynamically generate.

    Implementing ad markup provides examples, information, and best practices to use when implementing ad markup.

To integrate dynamic, mobile-optimized ad content into your app, use the Bazaarvoice Mobile SDKs.