The Outbound Syndication dashboard helps you measure the effect that syndicating content has on your products carried by retailer sites in the Bazaarvoice network. Use this dashboard to view and analyze:

  • Volume of content being syndicated from you
  • Where the syndicated content is going
  • Impact of syndication on review volume and average rating

Access the dashboard

  1. Log in to Bazaarvoice Workbench.

  2. Select Reports » Dashboards.
  3. Select Outbound Syndication under Ratings & Reviews in the Dashboards navigation menu.

Filtering data

You can narrow data used in the reports by using the filters at the top of each view. Refer to Filter data for more information about available filters.

Data updates

Reports are updated once each day and reflect the content syndicated from your site as of the previous day.

Dashboard tabs

The Outbound Syndication dashboard offers three views, which appear in the following tabs.


The Overview tab shows the overall impact of syndication on your review volume and product coverage on the sites you syndicate to.

Volume & Rating Impact shows how your syndicated reviews impact review volume and average ratings on destination sites, broken down by native reviews, syndicated reviews, and cumulative totals on destination sites. The corresponding graph highlights this information for the previous 12 months.

The table in the By Destination Site section lists your top destination sites (Bazaarvoice clients that receive syndicated reviews) and how the reviews you syndicate impact review volume and average ratings. Click Download Full Data for an expanded report of destination site details.

The Coverage Impact section highlights the benefit of your syndicated reviews on destination site products. For each destination site, you can see the total and percentage coverage increase achieved. Click Download Full Data for a complete report of all your destination sites.

View the Trends tab to better understand changes to the impact of your syndication program over time.

The Destination Sites chart shows the number of sites receiving syndicated reviews from your site and how that has changed in the past 30 days and spanning multiple months. Destination Products Receiving Syndicated Reviews charts the destination products that are receiving your syndicated reviews, during the past 30 days and spanning multiple months.


View the Opportunities tab to understand how you can improve your syndication program to syndicate reviews to more destinations and products.

A healthy product catalog is key to overall syndication performance. You can improve syndication opportunities by making sure your product catalog includes Global Trade Item Numbers (GTINs).


The following are questions you may have when getting started with Outbound Syndication reporting.