The Program Overview dashboard provides a high-level summary of your Bazaarvoice program. It enables you to measure and monitor multiple aspects of your Ratings and Reviews implementation, including collection, sentiment, syndication, and conversion impact. Get a quick, easy-to-scan performance read-out for any monthly, quarterly, or yearly time frame. Learn more about each aspect in our other reporting topics.
Access the dashboard
- Log in to the Workbench.
- Select Reports » Dashboards.
- Click Program Overview under Ratings & Reviews in the Dashboards navigation menu.
Collection and Sentiment
The Collection and Sentiment section measures your performance in collecting new reviews and the willingness of customers to recommend your company’s products or services to others.
Total native reviews indicates how many reviews were submitted on your site, as opposed to syndicated from another site. This includes reviews that have been either Approved, Rejected, or are Pending moderation. Approved is the total number of native reviews approved by moderation. Rejection rate is the percentage of total native reviews that have been rejected by moderation.
Average Rating provides a standard measure of customer sentiment.
Recommend is the percentage of customers who recommend a product, taken from the sum of all customers who responded with “yes” or “no” to one of two questions: Would you buy this product again? or Would you recommend this to a friend?
% 4+ star reviews is the percentage of total native reviews with 4 or 5 stars.
The rating distribution bar graph below shows what percentage each star rating makes up of all your ratings over the selected period of time.
vc. 12 months ago represents the “year-over-year” compared to the selected date range. For example, if you set the date range to April 2018, the change is compared to April 2017. If you set the date range to February 2018 - April 2018, the change is compared to February 2017 - April 2017.
The Coverage section shows the percentage of products with reviews. Viewing the total review count in isolation may give you a skewed idea of how many products include reviews. For example, if you see a total of 1 million reviews, you may assume you have sufficient review coverage. However, if Coverage shows you that those one million reviews cover only 5% of your products, you now have a more complete picture of how customers review your products. You can then take action to encourage greater customer engagement with certain products.
The Outbound Syndication section quickly illustrates why syndication is beneficial. The numbers in this section represent how many sites, products, and unique reviews you started with on your sites compared to how many sites, product pages, and reviews your products are now reaching using syndication. The Key Impact Metrics shows you the impact of syndication on review volume, average rating, and product coverage.
The Inbound Syndication section demonstrates how reviews syndicated from other sites are impacting your site. You can see the volume of content being syndicated to your site, how many source sites are syndicating reviews to you, and the impact of inbound syndication on review volume, average rating, and product coverage.
The e-Commerce Impact section describes the value of shopper interaction with Ratings & Reviews content on your site by comparing shoppers who did not engage with Ratings & Reviews versus those who did.
Conversion Rate Lift
This section compares the conversion rate of No Content, Passive, and Active visitor segments against the Did Not Engage segment, and it highlights the difference between each. The +/- percentage reported for each visitor segment shows the lift when comparing that visitor segment against the Did Not Engage segment. A green + indicates a positive lift, and a red - indicates a negative lift.
The following formula is used to calculate the conversion rate lift:
Revenue Per Visitor
This section compares the revenue per visitor of No Content, Passive, and Active visitor segments against the Did Not Engage segment, and it highlights the difference between each. The +/- percentage reported for each visitor segment shows the lift when comparing that visitor segment against the Did Not Engage segment. A green + indicates a positive lift, and a red - indicates a negative lift.
The following formula is used to calculate the revenue per visitor lift:
Average Order Value Lift
This section compares the average amount of revenue per conversion during the specified date range, segmented by visitors who used Bazaarvoice and who did not use Bazaarvoice. A green + indicates a positive lift, and a red - indicates a negative lift.