The Curations Advocate report identifies your most impactful and vocal advocates while providing content-level engagement and conversion data. Use the advocate report to discover the following:
- Top advocates—consumers that have authored one or multiple pieces of content that garner a high interaction and conversion rate.
- Content-level conversion data—conversion, engagement, and impression data for individual pieces of content from your top advocates.
- Repeat contributors—the number of authors repeatedly contributing content.
- Top sources—the social channels most used by your advocates.
The advocate report provides insight into which consumers are contributing the most effective Curations content. These insights could be valuable when designing future social campaigns or brand advocate outreach programs.
The report can only provide conversion data if you've implemented the BV Pixel on your site. You can learn more about the BV pixel in the Conversations knowledge base.
The report updates once daily between midnight and 04:00 PST and reflects information about Curations content on your site as of the previous day.
Accessing the report
You need a Bazaarvoice workbench account to access the report. If you don't have an account, contact Client Care to request one. If you do have an account, complete the following steps to access the report.
- Log in to the workbench.
- Go to Reports » Dashboards » Curations to open the reports dashboard.
- Click the Advocate tab to view the report, shown in the following example.
Note: The advocate report is not currently available for API implementations of Curations.
Viewing the report
The Advocate report contains three sections, Repeat Contributors, Top Advocates, and Advocate Breakdown by Channel, illustrated in the following sample Advocate report.
Refer to the following sections for details about each report section.
Repeat contributors are advocates that have authored multiple pieces of content. The Repeat Contributors section summarizes data about how many authors are contributing content, how much content, and how much is displayable. Let's cover the data in the summary column, how to read the repeat contributions chart, and what the data means.
The right column of this section, shown here, presents data summarizing the all-time totals for the following:
- Number of unique authors, with an author being one user from a channel
- Number of displayable posts, which only includes content that meets your moderation and rights management requirements
- Average number of displayable posts from each author
The repeat contributions chart, shown below, illustrates how often authors are contributing and how many displayable posts they produce.
The example above shows that few authors contribute more than 30 pieces of content, but they each produce more displayable posts than the many authors making fewer contributions. This data shows that a small set of passionate or loyal authors are producing a lot of displayable content. You can use this valuable data when designing future social campaigns or brand advocate outreach programs.
The chart displays this information in the following ways:
- Number of repeat contributions—The x-axis sets the range of repeat contributions from an author. For example, an author that has contributed 12 displayable posts falls into the 11-15 range.
- Number of unique authors—The left y-axis and green bar measures the number of unique authors, which is one user from one channel.
- Number of displayable posts—The right y-axis and blue bar measures the amount of content eligible for display.
You can hover over a bar on the chart to view the number of unique authors or displayable posts it represents. You can click a bar on the chart to view the content or authors it includes.
The Top Advocates section of the report highlights the authors that contribute your most successful Curations content. Their posts are considered successful because they garner a high interactionOccurs when a user clicks on Curations content from a Curations grid or carousel display to open the lightbox. rate and lead to more conversionsOccurs when a user completes a transactional conversion event, defined in your implementation..
If you have the BV Pixel set up on your site, this report will include conversion data for same-session conversionsOccurs when a user interacts with Curations content and completes a purchase or other conversion event in the same online session.. This section of the report lists the authors credited with notable same-session conversion rates. For example, if a user clicked on a top advocate's post and made a purchase within the same online session, that counts as a same-session conversion attributable to that advocate.
You can adjust the engagement time frame and sort by impression, interaction, or conversion counts. You can also click on an advocate to display all of the advocate's posts and detailed data for each piece of content.
The Advocates Breakdown by Channel section, shown here, compares the total amount of content per channel. This section's chart visually displays which social channels your advocates are using, such as Facebook or YouTube. The custom channel represents content submitted through direct upload, such as when a user uploads a photo or video through a submission URL or PIE message.
In this example, most content comes from Instagram, followed by Twitter.
Downloading the report
To export the report to PDF, click the printer icon in the top-right corner of the dashboard. This will generate and download a PDF of the report dashboard.
You can also export data from specific report elements. If the arrow displays when you hover over an individual report element, you can export the element. Click the arrow and select a format option from the Download As list. Available formats are PDF in either portrait or landscape orientation, Excel XLS, CSV, and raw data (CSV).
You can also use the relevant dashboard icons to save filtered views and schedule emailing of the report dashboard.