The Curations Advocate dashboard identifies your most impactful and vocal advocates while providing content-level engagement and conversion data. Use the advocate dashboard to discover the following:
- Top authors—consumers that have authored one or multiple pieces of content that garner a high interaction and conversion rate.
- Content-level conversion data—conversion, engagement, and impression data for individual pieces of content from your top advocates.
- Repeat authors—the number of authors repeatedly contributing content.
- Top channels—the social channels most used by your advocates.
The advocate dashboard provides insight into which consumers are contributing the most effective Curations content. These insights could be valuable when designing future social campaigns or brand advocate outreach programs.
The dashboard can only provide conversion data if you’ve implemented BV Pixel on your site. You can learn more about the BV pixel in the Conversations knowledge base.The dashboard updates once daily between midnight and 04:00 PST and reflects information about Curations content on your site as of the previous day.
Access the dashboard
- Log in to workbench.
- Go to Reports » Dashboards » Curations to open the Curations dashboards.
- Click Advocates.
Note: The advocate dashboard is not currently available for API implementations of Curations.
Understand the dashboard
The Advocate dashboard contains three sections, Repeat Authors, Top Authors, and Channels.
Refer to the following sections for details about each dashboard section.
Repeat authors are advocates that have authored multiple pieces of content. The Repeat Authors section summarizes data about how many authors are contributing content, how much content, and how much is displayable. Let's cover the data in the summary column, how to read the repeat authors chart, and what the data means.
The right column of this section presents data summarizing the all-time totals for the following:
- Number of unique authors, with an author being one user from a channel
- Number of displayable posts, which only includes content that meets your moderation and rights management requirements
- Average number of displayable posts from each author
The repeat contributions chart, shown below, illustrates how often authors are contributing and how many displayable posts they produce.
The example above shows that few authors contribute more than 30 pieces of content, but they each produce more displayable posts than the many authors making fewer contributions. This data shows that a small set of passionate or loyal authors are producing a lot of displayable content. You can use this valuable data when designing future social campaigns or brand advocate outreach programs.
The chart displays this information in the following ways:
- Number of repeat contributions—The x-axis sets the range of repeat contributions from an author. For example, an author that has contributed 12 displayable posts falls into the 11-15 range.
- Number of unique authors—The left y-axis and green bar measures the number of unique authors, which is one user from one channel.
- Number of displayable posts—The right y-axis and blue bar measures the amount of content eligible for display.
You can hover over a bar on the chart to view the number of unique authors or displayable posts it represents. You can click a bar on the chart to view the content or authors it includes.
The Top Authors section of the dashboard highlights the authors that contribute your most successful Curations content. Their posts are considered successful because they garner a high interaction (occurs when a user clicks on Curations content from a Curations grid or carousel display to open the lightbox) rate or impression (occurs when a user views Curations content) rate, or whose posts lead to more conversions (occur when a user completes a transactional conversion event defined in your implementation).
If you have the BV Pixel set up on your site, this section of the dashboard will include conversion data for same-session conversions (occur when a user interacts with Curations content and completes a purchase or other conversion event in the same online session). This section of the dashboard lists the authors credited with notable same-session conversion rates. For example, if a user clicked on a top author's post and made a purchase within the same online session, that counts as a same-session conversion attributable to that author.
You can adjust the engagement time frame and sort by impression, interaction, or conversion counts. You can also click on an author to display all of the author's posts and detailed data for each piece of content.
The Channels section compares the total amount of content per channel. This section's chart visually displays which social channels your authors are using, such as Twitter or YouTube. The custom channel represents content submitted through direct upload, such as when a user uploads a photo or video through a submission URL or PIE message.
In this example, most content comes from Instagram, followed by Twitter.
Downloading the dashboard
To export the dashboard to PDF, click the printer icon in the top-right corner of the dashboard. This will generate and download a PDF of the dashboard dashboard.
You can also export data from specific dashboard elements. If the arrow displays when you hover over an individual dashboard element, you can export the element. Click the arrow and select a format option from the Download As list. Available formats are PDF in either portrait or landscape orientation, Excel XLS, CSV, and raw data (CSV).
You can also use the relevant dashboard icons to save filtered views and schedule emailing of the dashboard.