The Curations Engagement dashboard shows the overall user traffic, content engagement, and types of user interactions for your Bazaarvoice Curations implementation.
The dashboard helps you understand how shoppers interact with the Curations content on your site.
By default, the dashboard contains data about products that are active (products included in the product catalog, product picker, product search, and product linking. You can explicitly designate a product as “active” in the product feed you provide Bazaarvoice) and inactive (products that are no longer in the product feed you provide Bazaarvoice or that you explicitly designate as “inactive” in the product feed). It updates once daily between midnight and 04:00 PST and reflects information about Curations content on your site as of the previous day.
Accessing the dashboard
- Log in to workbench.
- Go to Reports » Dashboards » Curations to open the Curations dashboards.
- Click Engagement.
Note: The Curations Engagement dashboard is not available for API implementations of Curations. However, the Curations API can provide high-level information about page views, content loads, and user interactions from tracking tags.
Contact your Bazaarvoice representative for more information about using these tags with your third-party analytics tools.
Using the dashboard
The Engagement dashboard contains two sections—Overview and Feature Usage.
Refer to the following sections for details about each dashboard section.
The Overview section contains two charts. The top chart shows Curations views in relation to Curations loads. The bottom chart shows Curations interactions in relation to Curations views.
Tip: Move your cursor along the lines of the graphs to see data about individual days within the reporting time period.
- Unique pages loaded content—Number of pageviews for pages displaying Curations content.
- Unique views of content—Number of pageviews during which Curations content came into view. If this number is significantly lower than the loaded content number, the Curations content may be in a suboptimal location (for example, at the bottom of product pages). Consider moving the Curations content higher on the product pages.
- Unique interactions—Number of unique pageviews during which users interacted with Curations content. A Curations interaction is counted when a user interacts in any way with the Curations content during a pageview event. For example, if a user paginates three times, opens a lightbox, and closes the light box while interacting with a Curations display, the user's actions count as one Curations interaction. See Interaction Types for a list of ways users can interact with Curations content.
The most straightforward reason for a low loaded content number is a limited Curations deployment. If you have Curations on only a few pages, and the interaction rates are high on those pages, consider increasing your product coverage by implementing Curations on more product pages.
Another possible reason for a low number is low product coverage caused by a lack of usable content. Your Curations implementation must have a minimum amount of content for Curations to display on the page. Consider modifying your content strategy or moderation policies to collect more usable content.
This dashboard section provides detailed information about the types of interactions used in the Unique interactions metric. The dashboard includes the following data and metrics:
- Interaction Rate—Number of unique pageviews during which a user interacted with Curations content divided by Curations loads.
- Total Interactions—Total number of individual interactions users had with Curations content displayed on your website. For example, if a user paginates three times, opens a lightbox, and closes a lightbox, that's recorded as five interactions in the dashboard.
- Average Interactions—Average number of times per pageview a user performed this type of interaction.
- Interaction type—Below each column, you can see a breakdown by interaction type. Refer to the following table for details about each interaction type recorded in the dashboard.
Interaction Type Recorded when users... Open Lightbox Click an item in the Curations display and the item opens in a lightbox. Paginate Content: Arrows
Click the arrows on the Curations display or lightbox to scroll through content.
The average number of interactions for this interaction type indicates how engaged the average user is with your Curations content. High engagement indicates that users are seeking to learn more about a product.
Close Lightbox Click the x in the top-right corner of the lightbox to close it. Shop Now Click Click the Shop Now button. loadmore Click the button to load more Curations posts. Open Original Post Click Curations content and are taken to the source of the content, such as Facebook or Instagram. Open Social Profile Click content owner usernames and visit the content owners' social profiles. Share Social Post Click the share button to post the content to their own social network profile.
Interaction data per product
To view more specific data about an interaction type, click one of its bars in any of the category columns on the graph. Each bar for the interaction type opens the same data, regardless of the category. Clicking any of the bars for an interaction type will load the same data. You can access more granular data by clicking any of the bars for a specific interaction type.
Hover over a chart data point to see the following information:
- Product—Name of the product. When the Page Type filter is set to Non-Product, the product name is (empty value).
- Total interactions—Total number of interactions of this type that users had with the product.
- % Curations Product Interaction Rate—Number of unique pageviews during which a user interacted with the product's Curations content, divided by the number of unique pageviews.
- Unique Interactions—Total number of unique interactions of this type with the product's Curations content.
- Interaction Type—Type of interaction being measured.
Tip: When viewing a table, click a name in the Product column to open a table listing all the product IDs associated with that product. Click a product ID to open the product page for that item on your website.
Filtering dashboard data
The Curations Engagement dashboard contains data about approved Curations content for all your active (products included in the product catalog, product picker, product search, and product linking. You can explicitly designate a product as “active” in the product feed you provide Bazaarvoice) and inactive (products that are no longer in the product feed you provide Bazaarvoice or that you explicitly designate as “inactive” in the product feed) products. The dashboard bases its data on your product feed. To limit data included in the dashboard, use the following dashboard filters.
- Date range—Range of dates whose associated data you want to include in the dashboard.
Note: Bazaarvoice started collecting Curations engagement data on April 2, 2015. Information about your Curations implementation before this date is not reflected in the dashboard.
- Page type—Type of page whose data you want to include in the dashboard. By default, the dashboard includes data about both product and non-product pages. A product page is a page on your site that has information about a single product. Types of non-product pages include your homepage, a page showing multiple products in a category, or a page highlighting a marketing campaign.
- Root category—Top-level (root) categories in your product feed. Examples include cosmetics, personal care, and electrical.
- Product status—Status of the products whose data you want to include in the dashboard. By default, the dashboard includes data about both active and inactive products.
- Sub-category 1—One level below the root category. Examples include lipstick, mascara, and nail polish.
Tip: Category filters are especially helpful if you manage particular product categories and want data only about those categories.
- Product name—All products on your site listed by name.
- Brand—Brands of the products you sell.
- Site name—The sites available on your account.
Downloading the dashboard
To export the dashboard to PDF, click the printer icon in the top-right corner of the dashboard. This will generate and download a PDF of the dashboard dashboard.
You can also export data from specific dashboard elements. If the arrow displays when you hover over an individual dashboard element, you can export the element. Click the arrow and select a format option from the Download As list. Available formats are PDF in either portrait or landscape orientation, Excel XLS, CSV, and raw data (CSV).
You can also use the relevant dashboard icons to save filtered views and schedule emailing of the dashboard.