The following is an overview of the cookies set and operated by Bazaarvoice in relation to the services we provide on our clients’ websites. Given that the products and services that Bazaarvoice provides are continuously evolving and changing to meet new client needs and requirements, the information herein is accurate as of the date given at the bottom of the page. If you have additional questions about Bazaarvoice cookies, please open a support case .

The following describes the cookies used by Bazaarvoice:

  • First-party cookies—These cookies are set by the domain name that appears in the browser address bar. Users will see these cookies displayed as “*.clientdomain.com” or “.clientdomain.com”. We may set and read data from those cookies and act as a proxy.
  • Third-party cookies—A third-party cookie is set by a website from a domain other than the one a user is visiting. Bazaarvoice uses third-party cookies set on our domains, .network.bazaarvoice.com and .network-eu.bazaarvoice.com.
  • Session cookies—Session cookies help with navigation and usability on websites. They only record information during one visit to a website and then are erased. Session cookies are enabled by default in order to provide the best user experience possible. These cookies expire when the browser is closed. Session cookies may be used as first- or third-party.
  • Persistent cookies—These remain in operation, even when you have closed the browser. Bazaarvoice uses persistent cookies for analytics, compliance, and authenticity functions. They stay on a user’s computer and record information every time they visit your page. They are stored on the hard drive of the user’s computer until the user manually deletes them from a browser folder or until they expire, which can be months or years after they were placed on the computer. Persistent cookies may be used as first- or third-party.

Additionally, Bazaarvoice partners with other third parties to provide select services such as fraud detection, advertising, and analytics. These partners may use third-party cookies to operate their services. All of these are dependent upon the services implemented on the client site. These include the following:

  • Iovation - Fraud detection
  • Inauth - Fraud detection
  • Magento (opt)
  • Demandware (opt)
  • Marketo (opt)
  • Google Analytics
  • Salesforce DMP (KRUX)
  • Crosswise
  • Mixpanel
  • Mousestats

Cookies by function

Bazaarvoice cookies can be best explained by function. Cookies are used for operational, performance, or tracking purposes.

Operational cookies

Operational cookies are cookies that are strictly necessary for the operation of the services that Bazaarvoice provides. They make it possible for you to browse and use our website. If you disable these cookies, the website will not function correctly. They are used for maintaining the user’s state, reloading content on refresh, managing display segments, A/B testing, and other usability features.

Depending on the client’s implementation, one or more of the following operational cookies may be leveraged to operate Bazaarvoice services. All cookies listed below are created by Bazaarvoice in support of the services provided.

Note: Our legacy Conversations platform (PRR) leverages the third-party domain <clientdomain>.ugc.bazaarvoice.com. Current implementations use the third-party domain display.ugc.bazaarvoice.com. The operational cookies for legacy implementations vary greatly, so we’ve separated these into two tables below.
Conversations domainNameConfigurable by clientDurationUse
<clientdomain>.com

bv_segment

BVImpl<site>

No2 hoursUsed for client-driven A/B tests. <site> is the ID of the current configuration used, most often main_site.

display.ugc. bazaarvoice.com

bvf_<id>NoSessionIdentifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the consumer-generated content (CGC) that the user left feedback on.

The following operational cookies are only set if the client is implemented on the legacy Conversations platform (PRR) and can be disregarded otherwise:

Performance cookies

While not strictly necessary for the operation of the services, performance cookies are used to help to improve the user experience, optimize services, and collect diagnostic information. If you disable these cookies, we will not be able to learn how you utilize our services, and our ability to improve the content and operation of our service will be impaired. We use performance cookies for services such as ROI reporting and personalization.

DomainNameConfigurable by clientDurationUse
.<clientdomain>.combv_metricsNo2 hoursPerformance diagnostic events for less than 1/1000th of users.

<clientdomain>.ugc. bazaarvoice.com

.<clientdomain>.com

BVBRANDIDYes1 yearAllows internal Bazaarvoice web analytics to be correlated to the same user for interactions within a particular client domain.

<clientdomain>.ugc. bazaarvoice.com

.<clientdomain>.bazaarvoice.com

BVBRANDSIDYesSessionAllows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.

Tracking cookies

Tracking cookies are distributed, shared, and read across two or more unrelated websites to gather information or to present customized data to the user. These cookies give us visibility into the activity of a user across our network, help build a profile, and provide a personalized experience or targeted advertising. Because of the privacy impact of using tracking cookies, these are only implemented with a client’s approval. The use of tracking cookies (whether first- or third-party) allows our clients to benefit from ROI reporting that shows the value of Bazaarvoice services and greater insights into their customer activity.

The list below details the primary cookies that power the Bazaarvoice analytics network. These cookies are used across all client sites that have integrated with our display services.

DomainNameConfigurable by clientDurationUse

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

<clientdomain>.com

NoCookieNo20 yearsSet when a user opts out of tracking or indicates that they are under the age of 13 (COPPA requirement). If NoCookie=true on either the client site or Bazaarvoice site, then existing tracking cookies are unset. This value is honored as long as the cookie exists.

.network.bazaarvoice.com

<clientdomain>.com

NoCookieEUNo20 yearsSet only in the US to indicate whether or not the user is also opted out in the EU. When a user in the US opts out of tracking or indicates that they are under the age of 13 (COPPA requirement), we automatically opt them out in the EU as well. This value is honored as long as the cookie exists.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

BVIDYes365 days of inactivity

Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

BVSIDYesSession

Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions across the Bazaarvoice network.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

coppa_NoForeverStores contributor's ID whose age is under 13.

Bazaarvoice allows individual users to opt out of tracking cookies and data collection. Please refer to the Bazaarvoice Privacy Policy , which explains this process in detail.