The following is an overview of the cookies set and operated by Bazaarvoice in relation to the services we provide on our clients’ websites. Given that the products and services that Bazaarvoice provides are continuously evolving and changing to meet new client needs and requirements, the information herein is accurate as of the date given at the bottom of the page. If you have additional questions about Bazaarvoice cookies, please open a support case .

The following describes the cookies used by Bazaarvoice:

  • First-party cookies—These cookies are set by the domain name that appears in the browser address bar. Users will see these cookies displayed as “*.clientdomain.com” or “.clientdomain.com”. We may set and read data from those cookies and act as a proxy.
  • Third-party cookies—A third-party cookie is set by a website from a domain other than the one a user is visiting. Bazaarvoice uses third-party cookies set on our domains, .network.bazaarvoice.com and .network-eu.bazaarvoice.com.
  • Session cookies—Session cookies help with navigation and usability on websites. They only record information during one visit to a website and then are erased. Session cookies are enabled by default in order to provide the best user experience possible. These cookies expire when the browser is closed. Session cookies may be used as first- or third-party.
  • Persistent cookies—These remain in operation, even when you have closed the browser. Bazaarvoice uses persistent cookies for analytics, compliance, and authenticity functions. They stay on a user’s computer and record information every time they visit your page. They are stored on the hard drive of the user’s computer until the user manually deletes them from a browser folder or until they expire, which can be months or years after they were placed on the computer. Persistent cookies may be used as first- or third-party.

Additionally, Bazaarvoice partners with other third parties to provide select services such as fraud detection and analytics. These partners may use third-party cookies to operate their services. All of these are dependent upon the services implemented on the client site. These include the following:

  • Iovation - Fraud detection
  • Inauth - Fraud detection
  • Magento (opt)
  • Demandware (opt)
  • Marketo (opt)
  • Google Analytics
  • Salesforce DMP (KRUX)
  • Crosswise
  • Mixpanel
  • Mousestats

Cookies by function

Bazaarvoice cookies can be best explained by function. Cookies are used for operational, performance, or tracking purposes.

Operational cookies

Operational cookies are cookies that are strictly necessary for the operation of the services that Bazaarvoice provides. They make it possible for you to browse and use our website. If a user disables these cookies in their browser, the website will not function correctly. They are used for maintaining the user’s state, reloading content on refresh, managing display segments, A/B testing, and other usability features.

Depending on the client’s implementation, one or more of the following operational cookies may be leveraged to operate Bazaarvoice services. All cookies listed below are created by Bazaarvoice in support of the services provided.

Note: Our legacy Conversations platform (PRR) leverages the third-party domain <clientdomain>.ugc.bazaarvoice.com. Current implementations use the third-party domain display.ugc.bazaarvoice.com. The operational cookies for legacy implementations vary greatly, so we’ve separated these into two tables below.
Conversations domain Name Configurable by client Duration Use
<clientdomain>.com

bv_segment

BVImpl<site>

No 2 hours Used for client-driven A/B tests. <site> is the ID of the current configuration used, most often main_site.

display.ugc. bazaarvoice.com

bvf_<id> No Session Identifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the consumer-generated content (CGC) that the user left feedback on.

The following operational cookies are only set if the client is implemented on the legacy Conversations platform (PRR) and can be disregarded otherwise:

Legacy Conversations domain Name Configurable by client Duration Use
<clientdomain>.com

bv_segment

BVImpl<site>

No 2 hours Used for client-driven A/B tests. <site> is the ID of the current configuration used, most often main_site.
<clientdomain>.com bvf_<id> No Session Identifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the consumer-generated content (CGC) that the user left feedback on.
<clientdomain>.ugc.bazaarvoice.com social-answering Yes 1 year (default) Identifies the last time a user was offered to become a social answerer. Used to avoid repeatedly asking a user when they have recently declined.
<clientdomain>.ugc.bazaarvoice.com ai Yes 1 year (default) Anonymous ID—Identifies anonymous users when they submit subsequent feedback or content.
<clientdomain>.ugc.bazaarvoice.com rm Yes 1 year (default) Remember Me—Set by consumers to remember their credentials. Configurable on hosted authentication sites only.
<clientdomain>.ugc.bazaarvoice.com

prr-sip

qa-sip

sy-sip

cp-sip

No Session Submission in process for reviews, Q&A, stories, and profile. Used to reload submitted content if a user refreshes.
<clientdomain>.ugc.bazaarvoice.com

These are feedback cookies:

pfv_<id>

rfv_<id>, rhf_<id>, rif_<id>

qfv_<id>, qhf_<id>, qif_<id>

afv_<id>, ahf_<id>, aif_<id>, abaf_<id>

sfv_<id>

shf_<id>, sif_<id>, srf_<id>

cfv_<id>, chf_<id>, cif_<id>

No Session Enabled when Feedback is configured. Indicates that the user has left feedback of the specified type on the specified content. This helps the UI visually indicate to the user that they can't submit more feedback on that content.
<clientdomain>.ugc.bazaarvoice.com r-commented-<id> No Session Enabled when Comments are configured.
<clientdomain>.ugc.bazaarvoice.com s-commented-<id> No Session Indicates that the user has previously submitted a comment on the specified content. This helps the UI visually indicate to the user that they can't submit another comment.
<clientdomain>.ugc.bazaarvoice.com goto No Session Specifies a target for returning to the main page when the submission iFrame loses focus. Applies to older iFrame integrations only.
<clientdomain>.ugc.bazaarvoice.com scroll-to-story-id No Session Enabled when Stories are configured. Maintains the page scroll position on a story after a user has submitted a comment on that story.
<clientdomain>.ugc.bazaarvoice.com bvReturnPosition Yes Session

Maintains the page scroll position after a submission.

If disabled, the scroll position after submitting content would be undefined and the page might appear to jump around randomly.

<clientdomain>.ugc.bazaarvoice.com bvOpenedQ<code> Yes Session

Enabled when Questions & Answers (Q&A) are configured.

Many Q&A pages display questions as a clickable list. You have to click on a question to display its answers. This cookie records which questions have their answers displayed. If disabled, questions would appear to close their answer display for no apparent reason.

<clientdomain>.ugc.bazaarvoice.com bvProfileActiveTab_<id> Yes Session Remembers which tab on a tabbed profile page was opened. If disabled, profile page tab selection might change in unexpected ways.
<clientdomain>.ugc.bazaarvoice.com

bvScrollPositionX

bvScrollPostitionY

Yes Session

Remembers the scroll position of the page. Usually used after clicking through page tabs.

If disabled, the scroll position may become undefined and the page might appear to jump around randomly.

<clientdomain>.ugc.bazaarvoice.com

bvScrollToElementID

bvScrollToElementOffset

Yes Session

Remembers which element (e.g. Review) and possibly sub-element (e.g. Comment, Answer) has focus.

If disabled, page focus may appear to shift unpredictably.

<clientdomain>.ugc.bazaarvoice.com displayTypePreferred<code> Yes Session

Placed if the client is configured with a separate mobile display site and a link to the site. The Bazaarvoice client-side code detects if the requesting page is coming from a mobile agent (e.g. iPhone, Android) and checks this cookie. If the cookie contains the value "mobile", then the Bazaarvoice content is redirected to the mobile site.

If disabled, redirection to the mobile site would not occur.

<clientdomain>.ugc.bazaarvoice.com bv-env Yes Session Used for CAT (Client Acceptance Testing) environment so that changes that have not gone live yet can be demoed.

Performance cookies

While not strictly necessary for the operation of the services, performance cookies are used to help to improve the user experience, optimize services, and collect diagnostic information. If you disable these cookies, we will not be able to learn how you utilize our services, and our ability to improve the content and operation of our service will be impaired. We use performance cookies for services such as ROI reporting and personalization.

Domain Name Configurable by client Duration Use
.<clientdomain>.com bv_metrics No 2 hours Performance diagnostic events for less than 1/1000th of users.

<clientdomain>.ugc. bazaarvoice.com

.<clientdomain>.com

BVBRANDID Yes 1 year Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions within a particular client domain.

<clientdomain>.ugc. bazaarvoice.com

.<clientdomain>.bazaarvoice.com

BVBRANDSID Yes Session Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.

Tracking cookies

Tracking cookies are distributed, shared, and read across two or more unrelated websites to gather information or to present customized data to the user. These cookies give us visibility into the activity of a user across our network, help build a profile, and provide a personalized experience. Because of the privacy impact of using tracking cookies, these are only implemented with a client’s approval. The use of tracking cookies (whether first- or third-party) allows our clients to benefit from ROI reporting that shows the value of Bazaarvoice services and greater insights into their customer activity.

The list below details the primary cookies that power the Bazaarvoice analytics network. These cookies are used across all client sites that have integrated with our display services.

Domain Name Configurable by client Duration Use

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

<clientdomain>.com

NoCookie No 20 years Set when a user opts out of tracking or indicates that they are under the age of 13 (COPPA requirement). If NoCookie=true on either the client site or Bazaarvoice site, then existing tracking cookies are unset. This value is honored as long as the cookie exists.

.network.bazaarvoice.com

<clientdomain>.com

NoCookieEU No 20 years Set only in the US to indicate whether or not the user is also opted out in the EU. When a user in the US opts out of tracking or indicates that they are under the age of 13 (COPPA requirement), we automatically opt them out in the EU as well. This value is honored as long as the cookie exists.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

BVID Yes 365 days of inactivity

Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

BVSID Yes Session

Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions across the Bazaarvoice network.

.network.bazaarvoice.com

.network-eu.bazaarvoice.com

coppa_ No Forever Stores contributor's ID whose age is under 13.

Bazaarvoice allows individual users to opt out of tracking cookies and data collection. Please refer to the Bazaarvoice Privacy Policy , which explains this process in detail.