Distributing your brand’s reviews with Bazaarvoice displays user-generated content (UGC)—ratings and reviews—across the Bazaarvoice Network of over 1900 retail sites. Retailers trust Bazaarvoice to run their ratings and review programs to ensure that all content is authenticated and moderated to prevent fraud, and syndicated content is matched appropriately with their catalogs.

If your brand is a Distribution customer of Bazaarvoice, your UGC partner has integration to send your reviews to Bazaarvoice for syndication across our network of retail and brand websites. Leveraging the Bazaarvoice Network in this way means your content will be seen by many more consumers, leading to more sales conversions.

This page explains how Distribution customers can view and report on UGC performance using the Bazaarvoice Workbench, and describes when and how to get help from our authorized partners and Bazaarvoice.

View your content in Workbench

Bazaarvoice Workbench is a secure hub where you can monitor and analyze your brand’s UGC in the Bazaarvoice Network. Workbench is where you go to read reviews from consumers about your products or brand, and to see how your UGC program is performing with Bazaarvoice.

Sign into Workbench

  1. Go to https://portal.bazaarvoice.com to sign in to the Bazaarvoice Portal.
  2. Select the menu located in the top-left corner to view a list of your Bazaarvoice solutions.
  3. Select Workbench in the menu. The “Where did Workbench go?” page displays.
  4. Select your company from the drop-down menu.
    Tip: Depending on your level of access, choose between signing in to your staging or production environment.
  5. Select Go to Workbench.

View the Syndication dashboard

The Syndication dashboard helps you measure how distributing (syndicating) your content across the Bazaarvoice Network is affecting your online conversion rates.

Use this dashboard to view and analyze:

  • Volume of content being syndicated from you
  • Where the syndicated content is going
  • The impact of syndication on review volume and average rating

Learn how to use the Syndication dashboard.

Filter and search content

Use the filter and search options in Workbench to find and read your content.

Learn how to view, filter, and search your content.

View content dashboards

Content dashboards provide at-a-glance information about product performance, consumer sentiment, and potential buyer engagement. Use the charts and graphs to quickly get a sense for whether contributions are up or down and whether those contributions are trending positive or negative.

Note: Distribution customers cannot interact with content.

Learn how to use your content dashboards.

View key performance indicators

The executive summary lists key performance indicators for each of your products, displayed in a convenient table.

Learn how to view your key performance indicators.

Report on your content in Workbench

Workbench reports are Excel spreadsheets that help you analyze your content. You can download reports directly from Workbench or send reports to the email recipients of your choice on a regular basis.

Learn how to view and run existing reports.

Learn how to create a new report.

Learn which reports Bazaarvoice recommends.

Common questions

You should contact your UGC partner:

  • To confirm content is successfully sent to Bazaarvoice.
  • If you do not see particular reviews on destination sites.

You should contact Bazaarvoice if:

  • Your content is not displayed on an expected destination’s site.
  • A review is mistakenly displayed on a destination’s site that should not be displayed at all.
  • A review is displaying on the wrong product.
  • You would like to send your content to a new retailer.

You can contact Bazaarvoice by email or telephone:


Email your request to support@bazaarvoice.com.

You will receive an automated response indicating Bazaarvoice Client Care has received your request. A representative will respond to your case within two business days.

Note: If you do not see a response within two business days, check your spam and junk folders. Be sure to white label @salesforce.com and @bazaarvoice.com. Otherwise, our responses may be blocked by your company’s firewall.


Telephone support is available at all times for critical issues. All other requests are managed during business hours.

United States: 888-984-1381 (toll free), 866 522 9227, option 4

Yes. Bazaarvoice attributes all UGC to its original source and displays it on matching retailers’ sites in the Bazaarvoice Network. Sampling and incentivized reviews are tagged to indicate that they were received as part of promotion.

Once the agreement is completed and the project begins, our standard SLA for completing syndication is four weeks from the time of receiving a complete and accurate product catalog feed.

No. Most retailers accept syndication automatically if their product catalog matches the brand’s product catalog. But, retailers can choose not to have their content syndicated or require approvals for syndication of their content.

This depends on the individual retailer site’s refresh rate, but most retailers' sites display the reviews in two to three days (24 to 48 hours after the reviews have been moderated, which can take one to 72 hours). However, some major retailers can take more than 24 hours to upload the reviews on their sites.