The Brand Edge advantage
Bazaarvoice Brand Edge Professional enables brands and suppliers to collect reviews using different methods and share those reviews on retailer product pages. Use Brand Edge to:
- Boost consumer awareness and consideration of your products—Consumers rely on reviews to help them make buying decisions. Reviews help you rank higher in search results and on category pages, giving consumers more reasons to consider your products.
- Increase online sales—Reviews give consumers the confidence they need to purchase your products. The more reviews you have, the more sales you can expect. Brands see a 10% increase in sales of a product after collecting its first review.
- Influence in-store sales—Ratings and reviews influence offline purchases too. By collecting and distributing reviews for your products, you give in-store shoppers the confidence they need when making purchases.
- Get better consumer insights—Use Bazaarvoice Workbench to analyze consumer feedback, identify product issues, and see product suggestions.
- Increase web traffic to your product pages—New reviews about your products improve search result rankings both with search engines like Google and Bing and with retailers’ internal search engines.
Next, learn the basic steps to running your program.