Consumers submit reviews differently depending on the types of review collection campaigns they participate in. The submission process for email campaigns also differs depending on whether you provide information about consumer purchases in the email campaign form you send us.
Email campaigns with purchase information
If you provide information about consumer purchases in the email campaign form, consumers can submit reviews about the products they purchased directly from their email invitations.
This example shows an in-mail review submission form:
Email campaigns without purchase information
If you do not provide information about consumer purchases in the email campaign form, consumers receive email invitations with general requests for reviews. When a consumer clicks the Write a review button, a product picker that lists your products opens.
When a consumer selects a product, the product’s review submission form opens. Consumers use the form to provide a product rating, review, and additional information, such as a nickname and location.
Campaigns using review submission links
TryIt Sampling campaigns
Community members who sample your products receive alerts that direct them to the TryIt portal where they write and submit their reviews.