Manage members
The member community is the basis of your sampling program. Community members are the shoppers who write reviews based on the samples they receive. When you define your community, you identify your most passionate consumers and enable them to be the voice of your brand by creating content for your products.
In Sampling Administration, you can curate your member community by inviting members, creating member segments for sampling campaigns, and performing other member management tasks.
View members
Community Manager Member Support Account Administrator
You can view your member community in the Members tab. This is where you can see all your members at all stages of participation in the community. The stages of sampling membership are called states, and you can select the tabs to see a list of members in each state as well as any member segments you have saved.
| Member states | Description |
|---|---|
| Active | Members who have fully registered using the Sampling app, usually by responding to the Invitation to Sample email. Active members can participate in offers and write reviews. Only Active members can be added to a member segment in a campaign. |
| Invited | Members who have been sent an invitation to join your sampling community but haven't registered yet. You can't include Invited members in offers until they have registered and become Active members. |
| Deactivated | Members who have been removed from Sampling, because they've either requested to leave your sampling community, or if they've breached community rules. Deactivated members won't be able to sign in or participate in future sampling campaigns unless they're reactivated. |
Review rate
A member’s review rate is a percentage ratio of the products they have reviewed compared with the products they have received. For example, a ‘top reviewer’ in your member community might have reviewed 36 out of the 40 products they have received, giving them a review rate of 90%. Identifying top reviewers maximises the chances of generating reviews for every product sent.
You can use review rate to:
- Prioritize top reviewers in campaigns to receive products where there might be limited stock.
- Exclude members with a low review rate from a campaign.
- Create a member segment based on the review rates using tagging.
Create member segments
Community Manager Account Administrator
A member segment is a group of people that you want to target with your product. You decide who to include in the segment by filtering the community with demographic and personal interest criteria. Segments can be used for just one campaign, or saved to be used for multiple campaigns.
Watch this video to learn more about segmentation of your member community for sampling campaigns:
- Create and apply member segments to your campaign.
- Create and apply member tags to member segments.
Manage the member community
Community Manager Account Administrator
Use the Members tab to manage your sampling member community.
- Invite new members to your community individually, collectively, or through invite links.
- Create member segments to define target audiences for your sampling campaigns.
- Create and apply member tags to define groups of members in your sampling program.
- Deactivate members if they breach the rules of your sampling member community, or if they request to leave.
- Forget a member if they request their data be removed from your sampling program.
