Analytics integration overview
Welcome! Analytics integration provides valuable information about how your visitors interact with Bazaarvoice-hosted user-generated content (UGC). For example, analytics provide valuable insights into:
- Conversion rates
- Average order value
- Cart abandonment rate
- New and repeat buyer percentages
- Percent of visits that request a quote
Bazaarvoice offers it’s own analytics tool named BV Pixel. There is some overlap between what third-party web analytics and BV Pixel analytics are tracking.
Third-party analytics (Google, Adobe, IBM)
Analytics integration is the main way to track the performance of your Product Ratings & Reviews (PRR) solution using third-party web analytic providers such as:
Analytics help you measure the return on investment (ROI) of your Bazaarvoice PRR solutions, all for free.
Analytics integration was formerly known as Social Commerce Insights (SCI).
How third-party analytics integrations work
The following table identifies the tagging (tracking), segmentation (reporting), and categorization methods for each third-party analytics provider.
|Vendor||Tagging Method||Segmentation Method||Categorization Method|
|Tagging indicates a user has clicked a Bazaarvoice-hosted link or a tab that contains Bazaarvoice content.||Segment types that you apply to your report to identify visitors who reach or interact with Bazaarvoice content.||Methods for categorizing tag values as human-readable elements.|
|Google Analytics||Event tracking||Advanced segments||Category, Action, and Label event-tracking reports|
|Adobe Analytics||eVar conversion variables and success events via custom link tracking||DataWarehouse, ASI Slot, or Discover||SAINT classification table|
|IBM Analytics||Custom page-view tags||Report segments||Category Definition File (CDF)|
Implementing third-party analytics integrations
Step 1: Contact Bazaarvoice Support to enable analytics integrations on your site.
Step 2: Configure the analytics tool (Google, Adobe, or IBM) to accept the data being transmitted. You can also configure report segmentation and categorization.
Refer to the following topics for details on this step:
Bazaarvoice analytics (BV Pixel)
Bazaarvoice offers it’s own analytics tool named BV Pixel. There is some overlap between what third-party web analytics and BV Pixel are tracking. Refer to the following topics to learn more:
- What is BV Pixel?
- Differences between third-party web analytics integration and BV Pixel analytics
- Steps to implement BV Pixel