Bazaarvoice is committed to authenticity, and our authenticity policy ensures that consumers are confident that they can trust the authenticity of ratings, reviews, answers, and other consumer-generated content.

Read the sections below to learn about Bazaarvoice’s authenticity policy and find answers to frequently asked questions (FAQs).

Bazaarvoice’s policy

The trust that consumers have in ratings and reviews is tied directly to authenticity. Word of mouth recommendations hold a tremendous amount of weight and value to the consumer as they are researching products and services. Bazaarvoice is committed to authenticity, and our authenticity policy ensures that consumers are confident that they can trust the authenticity of ratings, reviews, and other consumer-generated content.

We are creating a policy of transparent content that is free fraud and SPAM, but also content that is free from edits, classification or alterations. Our partnership with WOMMA seeks to highlight best practices for marketing teams to keep word of mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web. This policy applies internationally as well. We encourage all organizations to uphold the policy to keep word-of-mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web.

While individual marketing teams are accountable for holding themselves to the standards of authentic word of mouth marketing techniques, Bazaarvoice has developed additional functionality for its clients to more closely monitor instances of fraud on consumer-generated content. Sophisticated algorithms allow for our moderation teams to identify possible fraud rings and patterns in the data. Moderation codes of SPM and FRD will be used to flag suspicious content and reported through the Bazaarvoice Workbench. Finally, Bazaarvoice’s fraud monitoring technology triangulates deceptive practices with advanced algorithms identifying patterns in the data, including uniqueness of the content, spam, bots and repetitive script scenarios.

If you are aware of misconduct or deceptive techniques occurring with your content, please contact your Bazaarvoice Client Success Director or WOMMA immediately.

Refer to the Bazaarvoice Authenticity Policy for more information about content authenticity guidelines.

FAQs

The following content provides answers to frequently asked questions about the Bazaarvoice authenticity policy.

Fraudulent marketing practices such as creating fake user names, posting inaccurate reviews, and spreading false assertions about products and services are some of the ways fraudulent word of mouth is spreading online.

Fraudulent marketing practices such as creating fake user names, posting inaccurate reviews, and spreading false assertions about products and services are some of the ways fraudulent word of mouth is spreading online.

Those verticals more sophisticated in leveraging reviews and consumer-generated content are most vulnerable to manipulation and deceptive practices.

Like you, we at Bazaarvoice care a lot about the opinions of others. The trust consumers have in ratings and reviews is tied directly to authenticity. Word of mouth recommendations hold a tremendous amount of weight and value to the consumer as they are researching products and services. When that trust is manipulated it erodes, leaving a cold feeling about the product, the company and the service of word of mouth. Our partnership with WOMMA seeks to highlight best practices for marketing teams to keep word of mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web.

Similar to electronic financial transactions and money movement, there are methods of determining where and how content originates and posts. Bazaarvoice’s fraud monitoring technology triangulates deceptive practices with advanced algorithms identifying patterns in the data, including uniqueness of the content, spam, bots and repetitive script scenarios.

We are creating a policy of transparent content that is free fraud and SPAM, but also content that is free from edits, classification or alterations. Additionally, we will supply assets to help marketing teams operationalize this policy into process for their own organization.

While individual marketing teams are accountable for holding themselves to the standards of authentic word of mouth marketing techniques, Bazaarvoice has developed additional functionality for its clients to more closely monitor instances of fraud on consumer-generated content.

Sophisticated algorithms allow for our moderation teams to identify possible fraud rings and patterns in the data. Moderation codes of SPM and FRD will be used to flag suspicious content and reported through the Bazaarvoice Workbench.

Additionally, if you are aware of misconduct or deceptive techniques occurring with your content, please contact your Bazaarvoice Client Success Director or WOMMA immediately.

This partnership will further advance our goal of creating a transparent and honest marketing industry. We are working together to supply best practice guidelines and standards to manage authenticity with any reviews program.

These standards are meant to give best practice guidelines to the industry regardless whether companies are affiliated with Bazaarvoice or WOMMA. The guidelines are relevant across all companies and verticals that employ the voices of their customers across their digital product and service channels.

Yes. This policy applies internationally – word of mouth recommendations hold a tremendous amount of weight and value to all consumers internationally. We encourage all organizations to uphold the policy to keep word-of-mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web.

Sweepstakes are among the top drivers of content volume, and a valuable practice for your program. They are allowed, but content collected through a sweepstakes or other incentive program requires disclosure, such as a badge or text. Please refer to the Endorsements section of our Authenticity Policy for more details.

Bazaarvoice will reject any fraudulent content from appearing on our clients’ sites, regardless of the source. We will notify the client site who has had false content submitted on it.

No. Our Authenticity fraud detection mechanisms have been in place since March 2012, so all content collected since then has been vetted through the new screening process. For content received prior to this change in detection, there is meta data about each review which cannot be re-collected and filtered.

This is great news--you have really embraced the voice of the customer! We recommend collecting reviews for this new product separately from the old one and removing the old product and its reviews. Also, mention that you’ve updated the product in the new description.

The second component of the policy is “Unedited and free of classification” so we are careful about content being classified as inappropriate! Our moderators determine if content is inappropriate or unusable based on whether it “is entirely irrelevant to a product's use or user-experience." Refer to Changing moderation guidelines if your team would like changes to the moderation guidelines for your content.