Badges acknowledge and encourage expert contributors to provide helpful product reviews and answers.
Badges add credibility to your product reviews. Use them to call attention to:
- Top content contributors
- Experts who know a product or service
- Reviews that were verified as written by someone who purchased the product or service
- Reviews written by someone who received the product or service for free in exchange for a review (an incentivized review)
Learn about the following:
- Types of badges
- Badge display order
- Badge styling
- Enable badges
- Merit (top contributor) badge (in-depth)
- Incentivized reviews and incentivized badges (in-depth)
Types of badges
Badges are typically configured with an image, image hover text, and a badge description.
The following table describes the various badge categories and types:
|Affiliation||Indicates the contributor has an affiliation with or is employed by the product or retail organization.||The only affiliation badge is Staff.|
|Featured||Draws the consumer's attention to a featured review on your website.||These badges are assigned differently than the other badges in this list.|
|Merit||Shows the quantity and helpfulness of contributors’ content submissions. These badges are automatically calculated and applied daily.||
|Token-based||Provides a way to automatically assign a badge to a contributor or review based on data that is injected into the submission form. Token-based badges establish that the contributor’s review is authentic which increases consumer trust.||
By default, two token-based badges are provided:
|Response-based||Provides a way to automatically assign a badge to a contributor or review based on the answer to a submission form question.||A response-based badge indicates that the person responded in a specific way to product question on a submission form.|
|Rank||Indicates a specific level of expertise or experience the contributor has with your products or services.||There is one type of rank badge, Expert, which indicates that the person has a high level of expertise or experience with your products or services.|
|Syndicated review||Indicates that the review was syndicated from another source within the Bazaarvoice network. For example, a consumer might write a review of a product on the website for that product's manufacturer. That review could then be shared with retailers that sell the product.||This badge is applied automatically by Bazaarvoice and cannot be disabled.|
|Product contextual||This badge indicates that a user is verified to write a specialized type of review on a given product or category. These badges are associated with data gathered through the Bazaarvoice submission form.||This is special custom expert badge.|
When a review has multiple badges, the badges are displayed in this ranking order:
- Incentivized review (token-based badge)
- Verified purchaser (token-based badge)
- Staff (affiliation badge)
- Top contributor
- Expert (rank badge)
- Product context (custom badge)
PRR badges have a default styling based on Bazaarvoices default templates. However, using CSS the badge image, image hover text, and badge description can be customized to suit your preferences.
Valid image types are PNG, GIF, or JPG. Badge images must be a minimum of 50px in height (maximum of 100px) and have a minimum width-to-height ratio of 1:1 (maximum 6:1). The badge will display on the submission form at 25px high for retina display.
Contact Bazaarvoice Client Care for badge styling.
To enable badging, contact Bazaarvoice Client Care . Open a case and specify whether you want to display an actual graphic badge or if you want to display the context data value.
- Your client care representative will set expectations and route the case to the client delivery team for scoping.
- The Bizaarvoice implementation team will set up badging.
- You should test badging against your staging environment before going live.
- Once reviews start to come in, you can confirm that the correct badges have been assigned and are displayed correctly on your site.
Merit (top contributor) badge
The Merit is the most commonly used badge. It indicates the quantity and helpfulness of contributors’ content submissions.
These badges are automatically calculated and applied daily.
- Assign merit (top contributor) badges
- Design merit (top contributor) badges
- Sort merit (top contributor) badges
- Configure merit (top contributor) badges
- Remove merit (top contributor) status
Assign merit (top contributor) badges
Awarding merit (top contributor) badges is handled dynamically by Bazaarvoice (using a formula) and requires no management from your side.
To maintain the prestige of the merit (top contributor) badges, Bazaarvoice assigns badges as a client’s distinct contributor population grows. The system has been deliberately designed to assign a merit badge to no more than 20% of a site’s contributor population.
An individual contributor must provide at least two approved contributions, such as some combination of reviews and answer items, to qualify for a merit badge.
The merit formula runs every night and updates based on activity published in the last 24 hours.
Due to a conflict of interest, no Staff contributor, is eligible for a merit badge.
Design merit (top contributor) badges
Merit badge design may be customized for your website. Contact Bazaarvoice Client Care to request a custom badge design.
Sort merit (top contributor) badges
Merit badges typically display along side other badges in a review, question, answer, or campaign display. The default order before sorting is:
- Inbound syndication status
- Featured content contributions
- Merit rank (Top contributors)
- Submission time
Consumers have the option to sort badges into this order:
- Top contributors (Merit rank). This option will re-sort content first by merit rank, highest rank first
- Inbound syndication status (not syndicated first)
- Featured content contributions
- Submission time (newest first)
Configure merit (top contributor) badges
PRR badges are configured through
xml changes to your PRR code base. Use the following configuration options:
- Enabling/disabling merit badging
- Branding badge designs
- Separately disabling merit sorting
- Increasing or decreasing the minimum review/answer threshold
- Hiding badges. If you want to artificially limit merit badges to Top 10 (for instance), you can request to restyle or hide the lower badges (Top 25 and beyond)
Remove merit (top contributor) status
Use the Modify Contributor Roles tool in Workbench to remove merit (top contributor) status for a contributor.
- Go to Workbench » User Settings »Modify Contributor Roles.
- Select All from the Merit Badge Eligibility drop-down.
- Click Search. A list of eligible contributors is displayed. Refer to the column labeled Merit Badge Eligible.
- Identify the contributor you want to opt out.
- Click the
user IDto drill down to the Contributor Settings page.
- Modify the badge settings for the specified contributor.
All contributors are eligibile for merit badge status, “Yes” is the default setting for this badge type. Change the merit badge setting to “No” to remove merit badge status, regardless of overall contribution volume and helpfulness.