Analytics for API

Analytics for API is a Bazaarvoice measurement tool for API implementations, and it provides a turnkey method of implementing BV Pixel. Refer to the BV Pixel section if you have a Bazaarvoice-hosted solution and want only to add the BV Pixel.

Analytics for API tags accurately capture traffic and analytics for product display pages, and they are essential for:

• Sending interaction data manually
• Conversion Impact reporting (ROI reporting)
• Traffic reporting and analytics

There are two methods to implement Analytics for API on your product display pages:

• Without a tag manager (recommended) as described in the Bazaarvoice Developer Portal .

• With a supported tag manager:

  • Signal (formerly Bright Tag)—Using Signal, you can implement tags and templates. Contact your Signal representative at supportservices@signal.co for a copy of the Signal Tag Creation Guide and assistance, if necessary.
  • Google Tag Manager—Implement BV Pixel with Google Tag Manager to capture users’ actions, conversions, and behaviors on product detail pages. Refer to Tag Manager Help for more information.
  • Ensighten —Refer to the Ensighten Enterprise Tag Management page for details. If you are a current Ensighten user, contact your account manager for assistance.
  • Tealium —Refer to the Tealium Bazaarvoice ROI Beacon 2.0 page for details.

  Other third-party tag managers are not officially supported by Bazaarvoice.