Conversations enables you to collect and publish authentic feedback from your customers. Consumers can review products and services, ask questions, and post photos and video of their experiences with your products. Leveraging consumer-generated content (CGC) can increase sales and build brand loyalty.

Note: In most cases, your implementation team helps you complete these tasks before you go-live with Conversations. You can reference these topics to learn more about the process or to revisit the settings you chose during initial configuration.

Use the topics in this section to learn how to:

  • Complete initial setup tasks required for collection, such as uploading your product catalog and installing BV Pixel.
  • Gather ratings and reviews.
  • Gather questions and answers.
  • Request reviews using Post-Interaction Email (PIE).
  • Customize the submission forms and email messages your contributors receive or interact with.
Topic Description
Product catalog Learn how to create your product catalog, which is essential for matching CGC with the correct product and powering syndication.
Native content import Learn how to import CGC that you collected before you implemented Bazaarvoice Conversations.
BV Pixel Learn about BV Pixel, which is the foundational technology used to capture transactions, conversions, page views, impressions, and content views and interactions on your site.
Post-interaction email (PIE) Learn why post-interaction email messages are essential to driving review volume and increasing search engine optimization for your products.
Submission forms Learn how to configure the submission forms that contributors interact with when submitting CGC on your site.
Email templates Learn how to customize the email messages sent to your customers and contributors.
Site authentication Learn how to secure your submission process so that only legitimate users create content on your site.
Seller Ratings Learn how to collect ratings and reviews about your company and how to display and leverage this content to boost SEO.
Generic review submission Learn how to gather reviews that are not specifically tied to a given product. You can collect valuable reviews through email links, category pages, landing pages, or special promotional pages.
Review resubmission Learn how to include the moderator's reasons for rejecting a review in the email message sent to the contributor. The rejection message includes an editable copy of the review and a submission link, so a contributor can easily edit and resubmit a review for moderation.
Questions and Answers Learn how to publish answers to consumer questions about a product or service. Publishing questions and answers on your website can boost engagement with your brand, which can lead to higher conversion rates.
Ratings and Reviews for Stores Learn how to gather and display reviews of your company's brick-and-mortar stores.