Bazaarvoice is committed to authenticity, and our authenticity policy ensures that consumers are confident that they can trust the authenticity of ratings, reviews, answers, and other consumer-generated content.

Read the sections below to learn about Bazaarvoice’s authenticity policy and find answers to frequently asked questions (FAQs). You can also refer to the Bazaarvoice Authentic Reviews Trust Mark for more information about content authenticity guidelines and the Bazaarvoice Trust Mark.

Bazaarvoice’s policy

The trust that consumers have in ratings and reviews is tied directly to authenticity. Word of mouth recommendations hold a tremendous amount of weight and value to the consumer as they are researching products and services. Bazaarvoice is committed to authenticity, and our authenticity policy ensures that consumers are confident that they can trust the authenticity of ratings, reviews, and other consumer-generated content.

We are creating a policy of transparent content that is free fraud and SPAM, but also content that is free from edits, classification or alterations. Our partnership with WOMMA seeks to highlight best practices for marketing teams to keep word of mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web. This policy applies internationally as well. We encourage all organizations to uphold the policy to keep word-of-mouth content authentic and transparent, maintaining the trust consumers have in each other’s reviews of products and services across the web.

While individual marketing teams are accountable for holding themselves to the standards of authentic word of mouth marketing techniques, Bazaarvoice has developed additional functionality for its clients to more closely monitor instances of fraud on consumer-generated content. Sophisticated algorithms allow for our moderation teams to identify possible fraud rings and patterns in the data. Moderation codes of SPM and FRD will be used to flag suspicious content and reported through the Bazaarvoice Workbench. Finally, Bazaarvoice’s fraud monitoring technology triangulates deceptive practices with advanced algorithms identifying patterns in the data, including uniqueness of the content, spam, bots and repetitive script scenarios.

If you are aware of misconduct or deceptive techniques occurring with your content, please contact your Bazaarvoice Client Success Director or WOMMA immediately.

Refer to the Bazaarvoice Authentic Reviews Trust Mark for more information about content authenticity guidelines.

FAQs

The following content provides answers to frequently asked questions about the Bazaarvoice authenticity policy.