Bazaarvoice gives you multiple ways to capture and analyze consumer activity, such as advanced reporting dashboards and third-party analytics integrations. Use the topics in this section to learn about these analytics tools.

Topic Description
Reports Locate, analyze, and share insights with the Bazaarvoice Reports application. Reports offer immediate access to critical business data to ensure you can make informed decisions quickly.
Insights Understand what your customers are saying in reviews with the Bazaarvoice Insights application. Insights uses advanced machine learning to surface how shoppers feel about your products, and provides actionable information to improve your products and marketing tactics.
Google Tag Manager Implement BV Pixel with Google Tag Manager to capture users' actions, conversions, and behaviors on product detail pages.
Signal Tag Management Using Signal Tag Management (formerly Bright Tag), you can implement tags and templates on your product display pages.
Adobe Analytics integration If you have implemented Adobe® Analytics on your site, learn how to use the Adobe Analytics integration to measure customer interaction with Bazaarvoice-hosted, user-generated content (UGC). Each time a visitor to your site interacts with UGC or reaches a page on which UGC appears, Bazaarvoice sends information about that interaction to your Adobe Analytics account.
Google Analytics integration If you have implemented Google® Analytics on your site, learn how to use the Google Analytics integration to measure customer interaction with Bazaarvoice-hosted, user-generated content (UGC). Each time a visitor to your site interacts with UGC or reaches a page on which UGC appears, Bazaarvoice sends information about that interaction to your Google Analytics account.