Syndication enables you to display user-generated content (UGC)—ratings, reviews, questions, answers, and comments—across the Bazaarvoice Network of retail and brand websites.

Syndicating UGC enables you to reach more consumers than displaying UGC on the source website only. It also increases the overall number of reviews and number of products that have at least one review.

Note: Product pages with at least one review have an average conversion increase of 10%; the more reviews you have, the more your conversion rate increases.

Syndication is shared among sites in the following ways:

  Method of syndication Description
1 Standard syndication: Brand to retailer Share UGC collected on your brand website with retail websites.
2 Intra-client syndication: Site to site Share UGC collected across your multiple licensed websites.
3 Reverse syndication: Retailer to brand Share UGC collected on your retail website with brand websites.
outbound syndication

Bazaarvoice recommends that you review our syndication guidelines before beginning.

In addition to these syndication methods, you can also syndicate UGC to our partner search engines.

Product catalog requirements

To syndicate content successfully, Bazaarvoice must be able to match products in different client catalogs. The completeness and accuracy of product feeds determine how well products can be matched. To syndicate UGC:

  • The source of the UGC and the recipient must have live implementations of Ratings & Reviews

  • The source and recipient must have accurate and complete product feeds
  • XML feeds must contain the <a href="#brand"><Brand></a> element
  • Text feeds must contain the Brand column

Refer to Product catalog for complete information about each element that is required in the feed to enable successful syndication.

Display brand logos with reviews

If UGC for your product is syndicated to retailer websites, you can display your logo with the syndicated content. If your company manages more than one brand, you may be able to specify a different logo for each brand:

  • If your implementation has a separate Workbench login for each of your brands, all retailers can display all of your logos.
  • If you manage multiple brands from a single Bazaarvoice Workbench account, you may not be able to display multiple logos on retailer sites. Many Bazaarvoice retailers have unique business needs that require implementing Bazaarvoice Ratings & Reviews outside the newest standard platform solution. This non-standard implementation inhibits their ability to display a brand logo with corresponding syndicated content. Instead, they display the default parent company logo. Bazaarvoice is working with these retailers to find a solution that would enable them to display brand logos. Contact Bazaarvoice Support for a list of retailers that support displaying multiple brand logos with corresponding UGC.

To configure your implementation to display logos with syndicated UGC, open a case in the Support Community and provide logo images. Image files must meet the following specifications:

  • File types—PNG, GIF, JPG, and JPE
  • Size—300 pixels wide, 100 pixels high

Syndicate to partner content destinations

Bazaarvoice supports the syndication of product ratings and reviews to our partner content destinations.


outbound syndication

Through Bazaarvoice you can seamlessly join Google’s Product Reviews program. This program helps shoppers with product research and purchase decisions, driving more qualified customers to your product pages.

If you are already part of the Bazaarvoice Network, contact Bazaarvoice Support to opt in to Full-Network syndication. This means your content will automatically syndicate to Google.

If you are not already part of the Bazaarvoice Network, you can complete and submit the Partner Syndication Request form at no additional fee to have the feature enabled. Once enabled, Bazaarvoice will continuously provide up-to-date displayable content to Google for inclusion in the Google search and shopping experience.

Make sure the product catalog data you share with Bazaarvoice is consistent with the catalog data that you share with Google as Google use your catalog data to match products.

Note: You can contact Bazaarvoice at any time to disable the Google syndication integration.

Common questions

Your product catalog must be complete and accurate to enable Bazaarvoice to match products on retail and brand websites. In particular, brand names, UPCs, EANs, and MPNs are key to automatic syndication.

Also, be aware that there is a syndication delay (seven days, by default) for any content that is marked to be syndicated to another site. This gives our partners time to index the content on the original site, and then when it finds the same review on another site, it knows that the content has been shared. Contact Bazaarvoice Support to configure this syndication delay.

If you do not see ratings and reviews in partner search results, verify that syndication to search engines is enabled for you. If search-engine syndication is enabled, be aware that it takes time for our partners to process your reviews feed and match reviews to products. You may need to allow for more processing time.

Bazaarvoice syndicates content across hundreds of brands and retailers and is not concerned about duplicate content causing issues. When content is duplicated or syndicated between a brand and a retailer (in either direction), it is beneficial because it provides a good user experience, causes no issues with partner search engines, and accounts for the delay in syndicated content.

Use the Insights coverage dashboard:

  • Inbound syndication growth shows the volume of syndicated content your products have received, sources of the syndicated content, and impact of syndication on product coverage.
  • Inbound syndication coverage growth shows which products, brands, and categories have ever received syndicated content, received syndication in the last 30 days, and received syndication from new products, brands, and categories in the Bazaarvoice Network.
  • Outbound syndication growth shows the volume of content you've syndicated, where the syndicated content is going, and the impact of syndication on review volume and average rating.

Only approved content is syndicated. Badges are not syndicated, although text is added to syndicated reviews indicating that they are incentivized.

Yes. If you no longer want to syndicate content to partner search engines, send an email message to . Include "Partner Syndication Opt-out Request" in the subject line. Notify your Client Success Director as well.