Bazaarvoice Conversations gives you the ability to collect and publish authentic feedback from your customers, who can review products and services, ask questions, post photos, and create video of their experiences with your products. Leveraging consumer-generated content (CGC) can increase sales and build brand loyalty. You can implement Conversations on your company’s website with help from the Conversations configuration hub.
If you’ve already completed the technical setup phase, you can start setting up other features and components of Conversations. Explore the key features for following areas of Conversations.
Ratings and Reviews
Ratings and reviews capture consumer opinions about your products or services and displays their valuable input on your site. Ratings and reviews can increase sales, decrease product returns, and build trust in your brand. You can use Conversations to:
- Drive review volume using Post-Interaction Email (PIE)
- Customize submission forms
- Syndicate CGC across the Bazaarvoice network of retail and brand websites
- Moderate review content
To configure how ratings and reviews are displayed on your site and mobile app, refer to Display content.
Questions and Answers
Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use Ask a Product Owner or Crowdsourced Answers to manage responses about basic information.
Refer to Questions and Answers for configuration steps to gather this content.
You can capture and analyze consumer activity on your site by implementing analytics
- Using Google Tag Manager
- Using Signal
- Through Adobe Analytics integration
- Through Google Analytics integration
Bazaarvoice also offers a variety of reports to help you analyze data, measure return on investment (ROI), and better understand your customers. Refer to the Reporting section to learn more.
Spotlights allows you to leverage CGC on pages that otherwise do not include it, such as category, list, and landing pages. Using a patent-pending algorithm, Spotlights surfaces products and associated CGC in a way that fits seamlessly with your website and gives depth to pages that naturally don’t have a lot of content. In addition, Spotlights makes your pages significantly more SEO-friendly.
Refer to Spotlights for more information about this feature.