Bazaarvoice Conversations gives you the ability to collect and publish authentic feedback from your customers, who can review products and services, ask questions, post photos, and create video of their experiences with your products. Leveraging consumer-generated content (CGC) can increase sales and build brand loyalty. You can implement Conversations on your company’s website with help from the Conversations configuration hub.

If you’ve already completed the technical setup phase, you can start setting up other features and components of Conversations. Explore the key features for following areas of Conversations.

Ratings and Reviews

Ratings and reviews capture consumer opinions about your products or services and displays their valuable input on your site. Ratings and reviews can increase sales, decrease product returns, and build trust in your brand. You can use Conversations to:

To configure how ratings and reviews are displayed on your site and mobile app, refer to Display content.

Questions and Answers

Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use Ask a Product Owner or Crowdsourced Answers to manage responses about basic information.

Refer to Questions and Answers for configuration steps to gather this content.

Analytics

You can capture and analyze consumer activity on your site by implementing analytics

Reporting dashboards

Bazaarvoice also offers a variety of reports to help you analyze data, measure return on investment (ROI), and better understand your customers. Refer to the Reporting section to learn more.

SEO

Search engine optimization (SEO) boosts your website traffic from search engines like Google and Bing. Bazaarvoice’s server-side SEO solution (BVSEO) for Conversations integrates into the top-level domain of your website, where fresh content is vitally important. BVSEO works in conjunction with our JavaScript integration to provide outstanding SEO performance, while also delivering an optimized user experience. Hundreds of Bazaarvoice clients, including some of the world’s largest websites, have proven that BVSEO is an exceptionally powerful tool for SEO.

Refer to BVSEO FAQs to learn more about Bazaarvoice’s SEO solution. Your technical team can refer to the SEO setup overview to get started.

Spotlights

Spotlights allows you to leverage CGC on pages that otherwise do not include it, such as category, list, and landing pages. Using a patent-pending algorithm, Spotlights surfaces products and associated CGC in a way that fits seamlessly with your website and gives depth to pages that naturally don’t have a lot of content. In addition, Spotlights makes your pages significantly more SEO-friendly.

Refer to Spotlights for more information about this feature.