A healthy technical integration enables you to successfully use your Bazaarvoice products and services. As a result, you drive higher customer satisfaction and achieve more value from your program.

Bazaarvoice evaluates and informs you about the general health of your integration to ensure your ongoing program runs as smoothly as possible. Bazaarvoice gauges health for several key integration components, including:

The following table shows how Bazaarvoice classifies scores for each integration component.

Health Component Healthy:
Products work as expected
Marginal:
Products are partially functional
Unhealthy:
Products do not work as expected
Product catalog 80-100 70-79 0-69
Tracking and analytics 90-100 80-89

0-79

Authenticity 90-100 80-89 0-79
Overall 86-100 75-85 0-74

Bazaarvoice then averages the scores for each integration component to derive your overall integration health score.

Product catalog health score

A fully developed product catalog is critical to gaining full value from your Bazaarvoice integration. The product catalog acts as a translator between retailers and brands, which often use disparate identifiers to describe the same product. By correlating product data, the catalog enables key features of your integration, including syndication, post-interaction emails (PIE), and reporting dashboards.

Learn more: Why is the product catalog important?

Bazaarvoice evaluates the product catalog feed you send us. Bazaarvoice then calculates your score by determining how many of the listed products include all of the required data elements.

How should you score?

Bazaarvoice uses the following scale to rate the health of your product catalog:

  • 90-100: Very healthy
  • 80-89: Healthy
  • 70-79: Unhealthy
  • Below 70: Very unhealthy

Data elements needed for a healthy product catalog

The following table lists the data elements required for a healthy product catalog score.

Product Feed (XML) Why is this important? Which products and services are impacted?
Brand Matching Connections, reporting, syndication
GTIN (EAN, UPC, ISBN, GTIN-14) Matching—GTINs are the primary data element used to match products Connections, syndication
Vendor ID Brand Edge and Connections sign-ups Brand Edge, Connections
Image URL Matching—Powers images in Workbench Connections, moderation, reporting, syndication, Workbench
Category Reporting Connections, moderation, reporting, syndication, Workbench
Product name Matching Connections, moderation, reporting, syndication, Workbench
Product URL Moderation and matching Connections, moderation, reporting, syndication, Workbench
Description Matching Connections, syndication
MPN (Manufacturer Part Number) Matching—MPNs are used if the product catalog does not include GTINs Connections, syndication

Verifying your score

To find out how you score, contact Bazaarvoice Client Care online or by live chat.

Improving your score

To improve your product catalog health score, you can:

  • Direct your technical team to the Conversations knowledge base, which offers detailed steps and troubleshooting information to help you to identify and address issues. Bazaarvoice recommends you begin with the Product catalog topic.
  • Open a case or chat with Bazaarvoice Client Care , which can work with your technical team to identify and resolve issues.
  • If your technical team is busy with other projects, or if you need more help, contact the Bazaarvoice Services team. Depending on the scope of work needed, this may involve a services fee.

Tracking and analytics health score

BV Pixel is key to measuring the business impact of consumer-generated content (CGC). It tracks user behavior to reveal important insights about the value and impact of your CGC program.

To determine your tracking and analytics health score, Bazaarvoice evaluates the data collected on these pages:

  • Product page
    If you are using the Bazaarvoice hosted display (Conversations), product page data is collected automatically. If you host your own display powered by the Bazaarvoice API, product page data is collected by the BV Pixel.
  • Order thank-you page
    Whether using the Bazaarvoice hosted display or hosting your own display, data from the order thank-you page is collected by the BV Pixel.

The following table details the data elements and weighing factors that combine to make a good tracking score. The Match weighting factor combines ratings from SKU and Pageview. Price, SKU, Total (+ “ProductIDMatch”) are needed for the Bazaarvoice Advertising program.

Pixel PDP Match
Total Pageview ProductIDMatch (SKU + Pageview)
Currency InView
SKU ViewedUGC
Price Impression
Quantity

How should you score?

Bazaarvoice uses the following scale to rate your analytics coverage through desktop and mobile applications:

  • 90-100: Healthy. Fully configured and all data fields are operating as expected. ROI reports, such as the Conversion Impact report, will have a high level of confidence.
  • 80-89: Unhealthy. The data that Bazaarvoice is receiving has issues. ROI reports, such as the Conversion Impact report, will have a lowered level of confidence.
  • 0-79: Very Unhealthy. The data that Bazaarvoice is receiving has major problems. ROI reports, such as the Conversion Impact report, will have a low level of confidence.

Verifying your score

To find out how you score, contact Bazaarvoice Client Care online or by live chat.

Improving your score

Common issues that contribute to low scores include:

  • Not firing the BV Pixel on all pages that display ratings and reviews, questions and answers, or other consumer-generated content.

    Note: This issue occurs only if you are hosting your own display and using the API or a feed to get content, rather than the Bazaarvoice hosted display products (Conversations or Conversations PRR).
  • Lazy loading product display page (PDP) contents, preventing the Page View event from firing when the page loads.
  • Firing the show_reviews or show_questions call more than once on each PDP, which causes the InView and ViewedCGC events not to fire.

To improve your tracking and analytics health score, you can:

  • Direct your technical team to the Conversations knowledge base, which offers detailed steps and troubleshooting information to help you to identify and address issues. Bazaarvoice recommends you begin with the BV Pixel implementation topic.
  • Open a case or chat with Bazaarvoice Client Care , which can work with your technical team to identify and resolve issues.
  • If your technical team is busy with other projects, or if you need more help, contact the Bazaarvoice Services team. Depending on the scope of work needed, this may involve a services fee.

Authenticity health score

Bazaarvoice is committed to honest, authentic review content. Bazaarvoice works to protect you and your consumers by ensuring that the Bazaarvoice Network continues to display consumer-generated content (CGC) free of spam and fraud.

Bazaarvoice uses special authenticity code—among other tools—to identify and filter fraudulent reviews. Without this safeguard, you risk losing your consumers’ trust due to spam or the insertion of:

  • Fraudulent, positive reviews that drive up the average rating for a product. These might be created by suppliers or employees in an effort to increase sales. Regardless, they hurt consumers’ confidence in reviews and other CGC.
  • Fraudulent, negative reviews that drag down the average rating for your products. These might come from your or your suppliers’ competitors, intent on damaging your sales.

How should you score?

Your authenticity score is based on the percentage of submitted CGC that includes required Bazaarvoice authenticity data, comprising:

  • Device fingerprint
  • IP address of the reviewer

Using a simple example, if you receive 100 reviews each day, and only 25 of those reviews include the authenticity data, your authenticity score would be 25.

Note: Ensuring your authenticity score stays above 90 is crucial to your program. If it falls below that level, Bazaarvoice gives you 30 days to resolve issues. If your score is still below 90 after the 30-day grace period, Bazaarvoice will stop publishing new CGC until your score returns to 90 or better.

Improving your score

You must ensure that you are passing Bazaarvoice the authenticity data on all of your

submission forms, including:

  • Web
  • Mobile web
  • iOS native app
  • Android native app

You can choose from the following two approaches.

Option 1: Use the Bazaarvoice hosted submission form

When you use the hosted submission form, authenticity data is gathered automatically. As an added benefit, any innovations Bazaarvoice makes for content collection are enabled automatically.

To use the hosted submission form, you must add Bazaarvoice code into <div> tags on your submission page. Read Submission forms for details about implementing the hosted submission form.

Option 2: Add the authenticity code to your submission form

If you use the Bazaarvoice API, you must make changes to your submission forms for reviews, questions, answers, and comments to ensure you correctly pass the authenticity data. Bazaarvoice can supply you a code package to do this. It will automatically collect the device fingerprint. Additionally, you will need to provide the reviewer’s IP address.