Managing personally identifiable information
With Bazaarvoice, you can make settings to purge personally identifiable information (PII) about your customers that is collected as part of your user-generated content (UGC). PII collected as part of UGC will remain in Bazaarvoice systems until client termination. By enabling automated purging of this data, you can respond more easily to data privacy regulations now and in future.
What is personally identifiable information?
PII provided to Bazaarvoice through BV Pixel and interaction feed transaction data includes the following information that can be used to identify a person:
These data types are found in transaction data and are used in the following features:
Review requests (formerly post-interaction email or PIE)
Ask a Product Owner
How to customize the PII retention period
- Go to the configuration hub and select the Data Retention tab.
- Enable the setting for customizing the data retention period.
- Select the length of time PII is retained before being purged. You can select a time period of six, 12, or 24 months from the drop-down list. The time periods are based on an average 30-day month. Therefore, six months is equal to 180 days (which may differ slightly than the exact number of days in the six-month time period).
How does this affect other email settings?
Specific configuration parameters for emails are evaluated automatically before PII is purged to ensure there are no conflicts between the services.
|Service||UI navigation||Field name|
|Review requests||Configuration > Collect Reviews > Configure Messages > Settings > Review Request||Days to wait before sending the first review request||Days to wait before sending the review request reminder (optional)|
|Delay between multiple review requests for the same product (in days)|
|Ask a Product Owner||Days to wait before sending an email to a product owner|
What happens once you’ve deleted data?
Once you have customized your PII retention period, the results are as follows:
Purged data cannot be retrieved.
If you use the Ask a Product Owner service, setting shorter retention periods limits the number of product owners who are available.
If you run historical review request, uploading transactions older than the retention period will mean those transactions will not trigger emails (and PII will be purged).
Data purging impacts troubleshooting emails that are older than the data retention period.